What is web site monitoring all about? Here is Carl's story: Carl returned to the office after a tough day of negotiations. He still was not sure if the crucial deal was on or off, but dinner would soon be waiting and he had just enough time left to check his emails and his phone messages. He had twelve phone messages, every one of them urgent. Too late to call back right away; that would have to wait for morning.

If I ask you how many web sites do you have? You may say “One, yes it is www.mycompany.com “ or “two� in case you have a second organization or company. When I first began promoting my web sites I was, like most people, only thinking in terms of one web address, the url of my main page. And I thought that this main page was a difficult one to promote because it was the index page of a magazine that covered a wide variety of fields (environment, arts, science, politics, spirituality, etc). How could I optimize a page for so many keywords, which market could I focus on?

Web site File Structure / File Naming

Most search engines do not recognize beyond two directory levels.
Make sure to name your files and directories with keywords.
Dont separate keywords using the underscore instead use hyphens.
File names should be not too long.

 All of us want to increase traffic to our web sites. It helps our search engine rankings, and provides us with potential new customers. One of the best, and certainly least expensive, ways to do that is by exchanging links with sites similar to our own. However, you don’t have to accumulate very many links before it becomes difficult to keep track of them all. Many of them have similar sounding (or identical!) names, descriptions and even URL’s. Let me suggest a simple way to keep track of them so you don’t embarrass yourself and annoy others by requesting to exchange links with someone more than once.

 Is reciprocal Linking dead? I just read an article at SitePro News that really rings my bell. It was written by Mike Banks Valentine. Obviously being a very successful webmaster, one must pay attention to his words and his most recent article really mirrors my thoughts.