As the dust settles and the excitement caused by Google's AdSense gives way to the normal, everyday routines of old, it's time to put some serious thought into how you can "milk this cash cow" on your own web site. For the past couple months AdSense has dominated forums, discussions, and newsletters all over the Internet. I've heard tales of fabulous riches to be made with AdSense, but up until now I've been admittedly skeptical of placing someone else's ads on my pages.